TANTRUM X heykling

Design, Art Direction, Concept

heykling cooperated with the German energy lemonade brand TANTRUM to create a unisex merchandise collection that is different to the usual merchandise collections of brands. TANTRUM was founded by four young makers to launch the first energy drink that tastes like fruity lemonade in contrast to the artificial flavours of common energy drinks.
heykling created various shirt an hoodie designs using the key element of the brand, the can, as their design basis. Each design consists of geometric shapes mixed with real elements like lips or the can lid. The colour schemes were taken from the three flavours: lemongrass, blood orange and maracuyà. All in all, heykling developed the designs, art directed and produced the campaign shooting and created accompanying measures like lookbook and website development.

photographer: Wolfgang Gruber
model: Julia (MIHA Models))
hair and make up: Sabrina Benz

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